Recent data reveals that Google AI Overviews (AIO) are significantly influencing how technical SEOs and content managers must maintain deep, indexed, and fresh content.
The analysis indicates that deep, specialized content is more likely to be cited than homepage content.
This trend suggests that AIO is becoming more accurate in providing answers, aligning with Google’s recent concepts of Predictive Summaries and Grounding Links shared with marketers at Search Central NYC.
Historically, Google has favored displaying precise answers to queries, a task that homepages generally do not fulfill effectively. BrightEdge’s data reflects the kind of specific linking that Predictive Summaries and Grounding Links exhibit in AIO.
In the first two weeks of March, Google expanded the pixel height of AIO by 18.26%. While some may rightly point out a reduction in the outbound links from organic search results, it’s essential to consider that Google’s AIO still includes outbound links, and these links are contextually relevant and precise.
The increase in AIO size was not uniform across all sectors. Here are the industry-specific growth rates in AI Overview size:
– Travel: +39.49%
– B2B Tech: +37.13%
– Education: +35.49%
– Finance: +32.89%
