Google AIO is showing a preference for deep-linked content, specifically pages that are two or more clicks away from the homepage. Approximately 82.5% of clicks were directed towards these deeper pages, while homepages accounted for less than 0.5% of all clicks.
Moreover, 86% of cited pages were ranked for a single keyword, which is often high-volume, indicating a substantial opportunity for traffic on high-volume keywords. The median keyword volume for citations was 15,300 monthly searches, with 19% of citation-triggering keywords exceeding 100,000 monthly searches.
