Bright Edge recommends that publishers and SEOs closely monitor performance metrics to track changes in traffic, impressions, click-through rates (CTRs), and total clicks to assess how AI Overviews are affecting traffic trends. It is crucial to identify sales or revenue trends, as these are the most important metrics, rather than just traffic.
While creating citable content can be useful, Google typically summarizes content and then links to where users can explore further. Understanding user trends in your industry has never been more critical; anticipating these trends, especially regarding user search context, is essential. Jono Alderson recently advised targeting users at the beginning stages of the consumer journey to position yourself favorably for AI-driven citations.