– Google’s AI Overviews are rapidly expanding in visual size on search engine results pages (SERP).
– Industries such as Travel, B2B Tech, Education, and Finance are experiencing the highest growth in AI Overviews.
– AIO predominantly favors deeper, more specific content over homepage content for citations.
– Cited pages in AI Overviews often rank for single, high-volume keywords.
– Technical SEO and comprehensive site indexing are now indispensable for brand visibility in AI-driven search.
– Google’s AI Overviews are not only growing in size but also enhancing the contextual relevance of outbound links to websites. Optimizing for AIO should involve keeping older content fresh and relevant for users.
